Released on: September 22, 2008, 11:38 am

Press Release Author: Michele Moninger, SiteTuners

Industry: Internet & Online

Press Release Summary: PPC Summit LA attendees to receive Tim Ash’s bestselling
ecommerce book Landing Page Optimization: The Definitive Guide to Testing and Tuning
for Conversions for free courtesy of Google Website Optimizer. The free book
giveaway and book signing will be Sept. 25 at 10:25 a.m., immediately following
Landing Page Optimization presentation by SiteTuners’ Tim Ash on Sept. 25 at 9:10
a.m. Pay Per Click (PPC) Summit LA, the leading Search Engine Marketing (SEM)
conference, held on Sept. 25 - 26, 2008 at the Omni Hotel Los Angeles, features tips
and secrets for better PPC campaigns, search engine optimization and landing pages.



Press Release Body: Los Angeles, CA – Tim Ash’s bestselling ecommerce book Landing
Page Optimization: The Definitive Guide to Testing and Tuning for Conversions to be
provided for free to attendees during Pay Per Click (PPC) Summit LA, the leading
Search Engine Marketing (SEM) conference, courtesy of Google Website Optimizer. The
free book giveaway and book signing will be held on Sept. 25 at 10:25 a.m.,
immediately following Tim Ash’s Landing Page Optimization presentation scheduled for
Sept. 25 at 9:10 a.m.

Landing Page Testing & Tuning for Success presentation by Tim Ash, president of
SiteTuners, features converting search engine visitors to customers. Once a visitor
gets to your site the message and impressions they receive can quickly determine
whether they stay or go. This session covers ways to test and adjust your landing
page copy, style, navigation, etc. to lead visitors along the right track and close
the sale. Tim will highlight what grabs a visitor's attention, what turns them off,
and how you know if customers are responding and interacting with your website in
the right way.
Google Tools – Website Optimizer and Google Analytics will be presented on Friday,
Sept. 26 at 4:00 p.m. by the Google Analytics Team Product Marketing Manager, Jeff
Gillis, who focuses on product marketing for Google Analytics and is a regular
contributor to the official Google Analytics blog:analytics.blogspot.com.

"PPC Summit is an excellent opportunity to address a very knowledgeable search
engine marketing audience. Participants are there to get the best possible results
from their PPC campaigns," said Tim Ash of SiteTuners.com, a landing page
optimization company. "I am also grateful to the Google Website Optimizer team for
sponsoring the event and getting an autographed copy of my Landing Page Optimization
book to each attendee."

PPC Summit LA will bring together marketers, managers, account executives, designers
and web masters with expert trainers who have years of experience managing
successful campaigns on Google, Microsoft adCenter, Yahoo! Search Marketing and
more. The trainers will share secrets for managing effective ppc campaigns,
contextual advertising tips, better quality score, keyword development, bid
management and more. Attendees will learn http://www.ppcsummit.com/overview.html?PR1
[Search Engine Marketing] strategies to reach more customers, improve ad placement
and lower cost per click.

PPC Summit LA will be held on Sept. 25 - 26, 2008 at the Omni Hotel Los Angeles.
Seats are limited to ensure a maximum learning environment for attendees. Parties
can register online at http://www.ppcsummit.com/overview.html?PRW17 by the early
bird date, Sept. 18 to save $200.

For more information about Landing Page Optimization and SiteTuners, visit
http://sitetuners.com/contact-us.html.


About SiteTuners

SiteTuners, a landing page optimization company, delivers the best-performing
alternative landing page design with a verifiably higher conversion rate. With its
proprietary non-parametric TuningEngine technology, SiteTuners runs 1000x larger
tests on the same available website traffic and considers variable interactions,
producing much faster and better results than alternative testing methods.
SiteTuners guarantees return on investment (ROI) for each test, and will pro-rate or
refund its fees if an improvement can not be documented. It also handles all of the
work, with minimal impact on clients’ staff since there is no need for conversion
testing or statistics knowledge. SiteTuners is an operating division of Epic Sky,
Inc., a privately held company headquartered in San Diego, California. For more
information, visit http://SiteTuners.com

DesignTuning, TuningEngine and SiteTuners are service marks or trade marks of Epic
Sky, Inc.
All other trade marks mentioned are the property of their respective owners.



Web Site: http://SiteTuners.com

Contact Details: Michele Moninger
SiteTuners.com
2535 Kettner Blvd., Suite 3A3
San Diego, CA 92101
858-450-9872
Michele@mambocomm.com